Start with Who Instead of What (Setting Goals You Can Actually Achieve – Part 3)

Kent Murawski

Who you are becoming is more important than what you want to accomplish.

When it comes to setting goals, most of us start with what – the outcome we desire or results we would like to achive. This year I want to…

  • Lose 20 pounds
  • Travel to Europe
  • Improve my marriage
  • Buy a home
  • Run a marathon
  • Pay off my credit card debt
  • Start my master’s degree

According to James Clear, author of Atomic Habits, this is a mistake.  He calls these “outcome-based habits.” Outcome-based habits don’t take into consideration your identity and the beliefs that undergird your actions, which means our “old identity can sabotage our new plans for change.” ( Atomic Habits , 32)

In the process of setting goals, we sometimes fail to think about who we are becoming.

Furthermore, what happens when you reach the goals? Do you just stop? Is it over now? Did you put in all that hard work for a one-time result?

There’s a better way…

Start with “Who” before “Do”

Rather than starting with the result and working backward, why not start with WHO and work outward?

James Clear calls these “ identity-based habits.

What’s the difference between an identity-based goal and an outcome goal?

Identity-based goals are about what you believe

     Outcome goals are based on what you want to do

Identity-based goals are about who you want to be

     Outcome goals are about what you want to get

Identity-based goals are about who you want to become

     Outcome goals are about what you want to achieve

Let me give you an example. If you have a goal to pay off your credit card debt this year, what happens when you pay it off? Do you simply move on to the next thing and forget about your money?

Instead, what if the goal were to become financially healthy or be an effective money manager?

Do you see the difference? Paying off your debt is a great goal with lasting benefits, but to what end? But becoming a financially healthy person is an identity-based habit that will last a lifetime!

Here’s how identity-based habits work:

From James Clear Identity-based Habits
  • The bullseye is your identity (what you believe, who you want to be or become)
  • The middle ring is the systems or processes that will get you there (what you do)
  • The outer ring is the result or outcome (what you get or achieve)

Let’s stick with our example of becoming a financially healthy person. The next question might go something like this:

What do I need to do to become a financially healthy person or what do financially healthy people do? You may need to do some research, but here are some ideas. These are the second layer of the circle – your systems or processes. You might say, financially healthy people:

  • Spend less than they earn (it’s called a budget)
  • Give away 10% or more of their money to things that matter to them
  • Save money for big purchases starting with an emergency fund
  • Pay off consumer debt
  • Invest in long-term goals (college, retirement, etc)

When the goal is identity-based, you create habits that last a lifetime, and you may realize your initial goal (paying off consumer credit) may not be the best place to begin.

More than You Bargained For…

When you start with who you want to be or become rather than what you want to do, you end up with something a whole lot better and longer-lasting. The outer layer of the concentric circle then becomes “I’m a financially healthy person.” And while that certainly involves your original goal of paying off your credit card debt, you get so much more!

Once you’ve come up with your identity-based goal or habit, there are two final questions you need to ask. These will give you the inspiration and motivation you need to persevere. I heard these from Andy Stanley in one of his talks along the way.

  1. Why is this important?
  2. What’s at stake if I don’t do it?

This answers the “why” question which deals with your purpose and becomes the motivation for the person you want to become. In the words of Andy Stanley,

“Who you want to be is always more important than what you want to do.”

Back to the Drawing Board

It’s time to go back to the drawing board and redefine your goals according to who you want to be or become.

Choose ONE of your yearly or quarterly goals and reconfigure it to be identity-based instead of outcome-based.

I believe this one thing alone will push you over the top when it comes to being the person you have always longed to be!

Setting Goals You Can Actually Achieve (the series)

*Photo by Jason Dent on Unsplash

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By Kent Murawski July 28, 2025
When was the last time you ended a summer feeling more energized than when it started? ​​Summer brings changes for many of us—minimizing our motivation to work, disrupting work routines, and altering schedules. With summertime often comes a desire to slow down, and yet, we're not always sure how to do that. This week is my last new post for a little while (though I may resend some popular posts from the 2024-2025 season). I’m pressing pause to create space and pour my energy into finishing my new book. But stay tuned—when I’m back in six weeks, the newsletter will be refreshed with some exciting updates you won’t want to miss! Read to the end to find out more. In this week's edition of Catalyst, I want to share 3 ideas to help you effectively navigate summer. 3 Ways to Master Summer Without Burning Out 1) Stop and Think (Reflect) Socrates famously said, "The unexamined life is not worth living." For Socrates, life was more than pursuing the things that most men occupy themselves with, things like wealth, household affairs, status and position, and political clubs and factions. He believed that life only has value and meaning when we question what we think and know, and by more deeply understanding ourselves and others. The beginning of summer is an ideal time for reflection, and we all tend to occupy ourselves with the things Socrates talked about more than we probably care to admit. Taking a reflection day at the end of each quarter (consider removing "or trimester" for conciseness) can be an effective way to navigate seasonal changes. Finding a place far enough removed from your normal day-to-day life will help you get into a different headspace. A friend of mine often says: Change of pace + change of place = change of perspective. I've used hotels, monasteries, or even a beautiful outdoor location if the weather permits. Here are a few questions you might want to ask: How am I feeling spiritually, mentally, emotionally, and physically? How are my closest relationships doing? Am I living out my core values? Is my life moving in a direction I feel good about? What do I need to change or adjust? Here are a few ideas for how to conduct a reflection day: Prayer, meditation, or silence Review your biggest wins and assess your goals from the previous quarter Work on high-impact projects that require focus Preview the upcoming quarter and set your Big 3 goals: personal, marriage/family, work/business 2) Cut the Non-Essentials (Reevaluate) Both my wife and I work, so when summer arrives, we need to re-evaluate our schedules to accommodate our twelve-year-old son. In the past, I've made the mistake of trying to keep the same workload despite being home with him two days a week. I ended up frustrated all summer long, living in the tension of wanting to spend more time with him while trying to carry the same workload. Summer requires me to pare down my work roles to the essentials: Writing (currently working on a new book) Executive coaching (6-8 coaching clients) Relationship building and outreach Necessary administration (keeping this to 30% or less of my responsibilities) Moving forward, I will probably keep things this way. It feels more sustainable than the unrealistic expectations I previously held myself to. Once you define your key roles and responsibilities, the question becomes how to achieve better work-life integration not work-life balance. I use the Big 3 System. Choose only three big things to focus on at one time—quarterly, weekly, and daily. That's right, just three. Those three things are usually a combination of personal, marriage/family, and work. Each quarter, I typically choose 1 personal goal, 1 marriage and family goal, and 1-3 work goals, depending on the quarter. Here are a few questions to consider. If you have a partner, discuss them together: How does your schedule change in the summer? What work-related responsibilities and expectations do you need to adjust? What are 3 things you want to do this summer? What do you NOT want to do? 3) Choose What Matters Most (Rest) Paring down expectations isn't only for work, it applies to rest, too. Because it's summer, there is the temptation to want to fit in everything (—vacation, visit family, trips, fun, etc). In the past, we would try to do so much that by the time fall rolled around, we were exhausted. Last year, out of necessity, we planned a staycation instead of going away. It was one of the best vacations we've had in a long time. And besides, summers in New England are gorgeous! We went to see a movie, ate out, went to Six Flags, had a beach day, and took days in between just to relax. We loved it so much, we're doing a staycation again this year! Write down your list of summer expectations and plans. Now, cross out everything that feels exhausting and unfun. Don't try to fit everything in this summer. Pick a couple of things that feel life-giving and focus on those. Your Move Reflect. Re-evaluate. Rest. Choose one of the three and work on it in the next 24 hours. Plan a day of reflection. Have a conversation with your spouse. Choose how you're going to rest this summer. I don't care which one it is, just take action. Here’s one question to consider: What would you stop doing this summer if no one was watching? Most people think summer is about maximizing experiences and fitting everything in, but the truth is that the most productive leaders use summer to strategically subtract, not add. They understand that rest isn't what you do after the work is done—it's what makes the work sustainable in the first place. You've got this.
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For Socrates, life was more than pursuing the things that most men occupy themselves with, things like wealth, household affairs, status and position, and political clubs and factions. He believed that life only has value and meaning when we question what we think and know, and by more deeply understanding ourselves and others. The beginning of summer is an ideal time for reflection, and we all tend to occupy ourselves with the things Socrates talked about more than we probably care to admit. Taking a reflection day at the end of each quarter (consider removing "or trimester" for conciseness) can be an effective way to navigate seasonal changes. Finding a place far enough removed from your normal day-to-day life will help you get into a different headspace. A friend of mine often says: Change of pace + change of place = change of perspective. I've used hotels, monasteries, or even a beautiful outdoor location if the weather permits. Here are a few questions you might want to ask: How am I feeling spiritually, mentally, emotionally, and physically? How are my closest relationships doing? Am I living out my core values? Is my life moving in a direction I feel good about? What do I need to change or adjust? Here are a few ideas for how to conduct a reflection day: Prayer, meditation, or silence Review your biggest wins and assess your goals from the previous quarter Work on high-impact projects that require focus Preview the upcoming quarter and set your Big 3 goals: personal, marriage/family, work/business 2) Cut the Non-Essentials (Reevaluate) Both my wife and I work, so when summer arrives, we need to re-evaluate our schedules to accommodate our twelve-year-old son. In the past, I've made the mistake of trying to keep the same workload despite being home with him two days a week. I ended up frustrated all summer long, living in the tension of wanting to spend more time with him while trying to carry the same workload. Summer requires me to pare down my work roles to the essentials: Writing (currently working on a new book) Executive coaching (6-8 coaching clients) Relationship building and outreach Necessary administration (keeping this to 30% or less of my responsibilities) Moving forward, I will probably keep things this way. It feels more sustainable than the unrealistic expectations I previously held myself to. Once you define your key roles and responsibilities, the question becomes how to achieve better work-life integration not work-life balance. I use the Big 3 System. Choose only three big things to focus on at one time—quarterly, weekly, and daily. That's right, just three. Those three things are usually a combination of personal, marriage/family, and work. Each quarter, I typically choose 1 personal goal, 1 marriage and family goal, and 1-3 work goals, depending on the quarter. Here are a few questions to consider. If you have a partner, discuss them together: How does your schedule change in the summer? What work-related responsibilities and expectations do you need to adjust? What are 3 things you want to do this summer? What do you NOT want to do? 3) Choose What Matters Most (Rest) Paring down expectations isn't only for work, it applies to rest, too. Because it's summer, there is the temptation to want to fit in everything (—vacation, visit family, trips, fun, etc). In the past, we would try to do so much that by the time fall rolled around, we were exhausted. Last year, out of necessity, we planned a staycation instead of going away. It was one of the best vacations we've had in a long time. And besides, summers in New England are gorgeous! We went to see a movie, ate out, went to Six Flags, had a beach day, and took days in between just to relax. We loved it so much, we're doing a staycation again this year! Write down your list of summer expectations and plans. Now, cross out everything that feels exhausting and unfun. Don't try to fit everything in this summer. Pick a couple of things that feel life-giving and focus on those. Your Move Reflect. Re-evaluate. Rest. Choose one of the three and work on it in the next 24 hours. Plan a day of reflection. Have a conversation with your spouse. Choose how you're going to rest this summer. I don't care which one it is, just take action. Here’s one question to consider: What would you stop doing this summer if no one was watching? Most people think summer is about maximizing experiences and fitting everything in, but the truth is that the most productive leaders use summer to strategically subtract, not add. They understand that rest isn't what you do after the work is done—it's what makes the work sustainable in the first place. You've got this.
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